RECENT WORK
Lucille’s Bottle Shop
Lucille’s alcohol-free bottle shop and tasting room needed to build their branding from the ground up. I helped establish a strategic foundation — including mission, vision, values, voice, positioning, and more — then translated the story into website messaging to capture the cheeky and lighthearted personality of the brand.
MÖV Hot Yoga
As a new brand entering a saturated market space, I helped MÖV establish a strategic foundation — including mission, vision, values, voice, positioning, and more — then translated the story into website messaging that married consumer pain points with MÖV’s unique solutions.
Creatively Defined
This founder and solopreneur was having a hard time articulating her brand story and it was getting in the way of her ability to launch her website. I helped root out the heart of her messaging and developed website copy to resonate with her ideal clients.
Sandifer Design Build
Sandifer’s existing website wasn’t communicating the unique, compelling aspects of their brand story. I established strategic positioning and developed messaging to help them launch a newly-redesigned website with language that hit on their key target’s rational and emotional needs.